An AI agent for your brand, native to social. You ask it anything about your category; it listens, watches the video, reads the comments, and ships the brief, the dashboard, the deck or the digest your team already reads.

Brand and insights leads at consumer companies. Agencies and competitive-intel teams use it too - anyone who walks into a room and has to explain what just happened in their category.

How does Scolto work?

Brief it like a teammate: question, context, deliverable. It plans the research, pulls signals from the public web, watches the video frame-by-frame, weighs the comment thread, and writes back the read-out.

Where does the data come from?

Public social, comments, video, reviews, forums and press - across TikTok, Instagram, YouTube, X, Reddit, Facebook and the open web. Licensed providers where required. No private DMs, ever.

How is hallucination handled?

Every claim cites the post, clip or comment it came from - timecoded for video. If Scolto can't source it, it flags the gap instead of guessing. The receipts sit next to the read-out.

Usage-based - you pay for the work, not a seat. Plans run from $149/mo (Solo) to Studio for agencies, plus Scale for brand teams. Credits meter the reading; run out and you roll onto pay-as-you-go at the same rate. Full breakdown under Pricing above.

How is this different from a social-listening dashboard?

Dashboards count mentions and ask you to interpret them. Scolto ships the interpretation - what happened, why it matters, what to do - with the dashboard as a side artifact when you want one.

Only public conversation. Your briefs, outputs and workspace stay yours - we don't train on them or share them. Single sign-on with Google or Microsoft.

Built for brand & insights teams

The first AI agent
on social.

Scolto watches the video. Reads the comments.
Builds the dashboard

on the desk of brand teams across consumer, entertainment & agencies

Meet your researcher

You don't need another dashboard.
You need a researcher.

Doesn't wait to be asked. Reads what's happening, decides what matters, and drops the answer before you ask.

on the desk · this week

Drift V2 launch

since Mon · 1.4k posts

Volt colorway

since 7am · 312 posts

Pricing chatter

rolling · 47/day

3P reviewers

live · 11 creators

01

Watches the field.

Every platform, every format, every entity - around the clock. Posts, replies, video frames, audio, on-screen text, logos, prices. Indexed and ready, nothing for you to set up.

every platform

every format

videoaudioimagetextlive

every entity

logosproductspricesfaceson-screen textsceneshashtagshandles

every hour

now · 2:14pm

12am6am12pm6pm12am

3.2k posts/hr · 47 hr of content indexed/week · never off the desk.

02

Reads the room.

Groups every mention by what it's actually about - across languages, formats, platforms. The fit complaint in Korean and the heel-slip reel in Spanish go in the same column, not different feeds.

fit / sizing

47 posts↘ sent.

KO

발이 작게 나와요

ES

se sale del talón

EN

runs half a size small

price

12 posts→ sent.

EN

$180 for a tempo is steep

JP

高すぎる

volt colorway

38 posts↗ sent.

EN

the volt is unreal in person

EN

lime green era

+ 14 more topics this weeksame conversation, every language

03

Briefs the team.

Same finding, every room. Slack for the brand lead, WhatsApp for the CMO, a 2-page memo for the board, a deck for the QBR, a push when it matters. Picks the channel, picks the form, picks the time.

one finding ↓Fit issue forming on Drift V2 - same pattern as V1.

# brand-leadsslack

S

Scolto4:22pm

Heads up - sizing pattern forming. Suggest comms hold.

Sarah (CMO)whatsapp

fyi - sizing pattern, V1 redux. brief Fri 9? ✓✓

from: scoltoemail

Friday Brief - Drift V2 sizing

This week a fit-complaint pattern formed across 47 posts in 4 languages…

pdf

2-page memo

Drift V2 - Friday Brief

for CMO · Fri 9am

12-slide deck

Drift V2 - QBR

for QBR · Mon

push alert

Drift V2 fit pattern crossed threshold.

to: brand lead · now

same finding · every roomnothing to copy-paste →

What Friday looks like

Scolto reads the week. You read the brief.

Weekly ReadTue · 17 Mar · 09:14 PT

fresh · 6m ago

Brief · 98th Academy Awards · ceremony week

The Oscars had a three-film night online.

Michael B. Jordan's upset Best Actor win and the In-N-Out after-party are carrying positive sentiment. Sinners and One Battle After Another are splitting the prestige conversation. The KPop Demon Hunters speech cut-off is the only loud negative thread - and it's still climbing on TikTok.

mentions · 7d

27.4M+1,872%

sentiment

+0.61

reach

1.4B

top moments · ceremony night34.2k more

4.1M · 1:24

@eentertainment

Michael B. Jordan: 'Yo momma, what's up?' - Best Actor speech for Sinners

8.4M views

@PopBase

Paul Thomas Anderson finally wins his first Oscar after 14 nominations

7.2M views

@nextbestpic

The mess celebs left inside the Dolby Theatre after the ceremony…

pull quote of the night

"

michael b jordan eating at in-n-out with his oscar is the most joyful thing i've seen all year

@PopBase · x · 312k likes

#JusticeForYuhan still climbing on TikTok & X

41k posts in 36 hours after KPop Demon Hunters' co-writer Yu Han Lee was played off mid-speech. K-pop fan communities are organising; the story has legs through Wednesday's late-shows.

watch

live · 27.4M mentions / 7d

Built to be trusted

Scolto's job is to be right. If it can't source a claim, it doesn't make one.

100%

of claims cited to the post, clip or comment they came from.

Competitive analysis

It sees every brand
that walked into the shot.

Scolto's vision agents watch every clip frame-by-frame. They detect competitor logos, products and creators on screen - and tell you how long each one stayed, where it sat, and how visible it was.

Frame-level detection

Logos, products, faces, scenes - at 1 fps or higher.

Share of screen

Total seconds, % visibility, average size in frame.

Landscape map

Side-by-side scoreboard across every competitor it finds.

@frankthetank · 02:14 / 04:18

SCOLTO · ANALYZING

Nike · 94%

Adidas · 88%

"Honestly the new Nike pair beats the Adidas I had last year…"

transcript · timecode 02:14

frame 132 / 258fps 30resolution 1080p

Share of screen · this clipauto-extracted by Scolto · 04:18 runtime

"Nike owned 3.2Ã— more screen than Adidas in this clip, and was placed as hero in 4 of 5 cuts. I rolled this up across 312 clips this week - see the landscape map."

What it ships you

Same intelligence.
Every format your team reads in.

The same intelligence, rendered for every room. Pick your format - the brief for your Monday inbox, the dashboard for the war room, the deck for the Friday meeting, the deep-dive for the board, the digest for Slack or WhatsApp.

Scolto / Weekly brief · Stanley Cup · week of May 6

auto-refresh · Mon 9:00

Stanley Cup · week of May 6 · prepared by Scolto

The pink colorway is winning - but only on TikTok.

tldr

Of 4,820 comments read this week, 71% on TikTok skewed positive on the pink SKU; on Reddit, the same SKU is being read as overpriced. The price-pain is concentrated in one Reddit thread (2,100 upvotes). The cup is not the issue - the price ladder is.

watch

@stanleylover (1.4M) is the swing creator - her unboxing is being clipped into duets. If she shifts tone, sentiment will move with her.

do

Pin the price question on the Stanley site for one week. Reddit will reward the acknowledgement; TikTok will not notice.

cited from 312 clips · 4,820 comments · 6 platformssigned, Scolto

receipts

@maya.unboxes

the pink one is SCREAMING ðŸ˜ retail tho???

+124k

u/coffee_skeptic

$80 for a cup is genuinely insane

+2.1k

@_brookehale

haul w/ the new pink - actually worth it

+412

@dailygrind

we tried every viral water bottle…

+88k

Where it lives

It works in your inbox
and on your phone.

You don't have to log in to a new tool. Scolto shows up where you already are - Slack, WhatsApp, email, or the Scolto app if you want a window into its work. Talk to it the same way you'd brief a teammate.

Slack

Posts in your channel

Texts you on the go

Email

Drops the Monday brief

Notion

Writes into your wiki

Scolto

online · typing…

MONDAY · 9:02 AM

brief-may06.pdf

2 pages · 480 KB

"Pink is winning - but only on TikTok."

9:02 AM ✓✓

60-sec or full read?

9:14 AM ✓✓

60-sec. ðŸ‘‡

1. TikTok loves pink (4.8K mentions, +71% sentiment).
2. Reddit hates the price ($80 thread, 2.1K upvotes).
3. @stanleylover (1.4M) is the swing creator.

9:14 AM ✓✓

go deeper on the reddit thread

9:15 AM ✓✓

+1 (415) ···· Scolto

Why Scolto

Most tools give you a search bar.
Scolto gives you a read.

Brandwatch, Sprinklr, Talkwalker - they all ship the same thing in the end: a dashboard with a search bar, and a deal that asks you to fill it. Scolto ships an agent that fills it for you, and tells you what it found.

The old way

Hands you a dashboard.

Scolto

Hands you a brief, a deck, a dashboard, and a digest.

The old way

Counts mentions and scores sentiment.

Scolto

Reads the post, watches the video, weighs the comment thread.

The old way

Surfaces a spike. You investigate why.

Scolto

Tells you why, and which creator is the swing voter.

The old way

Locks you into a $30k annual seat.

Scolto

Usage-based. No annual contract.

The old way

Wants a kickoff call.

Scolto

Wants a sentence.

Pricing

Pay for the work,
not a seat.

Every plan ships briefs, decks, dashboards, digests - and the raw data behind them. Credits buy the reading - no kickoff call, no $30k annual seat.

Solo

For snapshots reads - a competitor teardown, a campaign recap, an event debrief.

$149/mo

Cancel anytime · no contracts

500 credits / mo

1 seat

Every platform
Get briefs, decks, dashboards, access to data
Full multimudallity - Reads video, images, and comments
Every claim links back to the posts
Share anything you make by link
30-day history

Then pay as you go - same rate, no cliff

Most popular

Studio

For live moments - follow a campaigns, events, competitors for the period that matter.

$499/mo

Cancel anytime · no contracts

2,000 credits / mo

5 seats

Everything in Solo
Lower credit rate - more reading per dollar
5 seats, collaborate in real time
1-year history

Then pay as you go - same rate, no cliff

Scale

For brands & agencies that can't look away - monitoring, crisis, competitors, crowd voice, around the clock.

Custom

Custom credit pool

Unlimited seats

Everything in Studio
Lowest credit rate - custom volume pricing
Agent integration to Slack & WhatsApp
An analyst on hand to support your team
Unlimited history

Custom volume pricing

How credits workCredits meter the reading - posts pulled, video watched, comments weighed. Deeper questions read more. Run out before month-end and you roll straight onto pay-as-you-go at the same rate; nothing pauses.

Frequently asked

Before you brief it.

What is Scolto?: An AI agent for your brand, native to social. You ask it anything about your category; it listens, watches the video, reads the comments, and ships the brief, the dashboard, the deck or the digest your team already reads.
Who is Scolto for?: Brand and insights leads at consumer companies. Agencies and competitive-intel teams use it too - anyone who walks into a room and has to explain what just happened in their category.
How does Scolto work?: Brief it like a teammate: question, context, deliverable. It plans the research, pulls signals from the public web, watches the video frame-by-frame, weighs the comment thread, and writes back the read-out.
Where does the data come from?: Public social, comments, video, reviews, forums and press - across TikTok, Instagram, YouTube, X, Reddit, Facebook and the open web. Licensed providers where required. No private DMs, ever.
How is hallucination handled?: Every claim cites the post, clip or comment it came from - timecoded for video. If Scolto can't source it, it flags the gap instead of guessing. The receipts sit next to the read-out.
What does it cost?: Usage-based - you pay for the work, not a seat. Plans run from $149/mo (Solo) to Studio for agencies, plus Scale for brand teams. Credits meter the reading; run out and you roll onto pay-as-you-go at the same rate. Full breakdown under Pricing above.
How is this different from a social-listening dashboard?: Dashboards count mentions and ask you to interpret them. Scolto ships the interpretation - what happened, why it matters, what to do - with the dashboard as a side artifact when you want one.
What about privacy?: Only public conversation. Your briefs, outputs and workspace stay yours - we don't train on them or share them. Single sign-on with Google or Microsoft.

Brief your first agent

Hire Scolto.

Type one sentence. Scolto spends the week reading the internet. Friday it writes you back.

ping me the moment a seat opens →

one click with Google · no spam, ever

The first AI agenton social.

You don't need another dashboard.You need a researcher.

Watches the field.

Reads the room.

Briefs the team.

Scolto reads the week. You read the brief.

The Oscars had a three-film night online.

It sees every brandthat walked into the shot.

Same intelligence.Every format your team reads in.

It works in your inboxand on your phone.

Most tools give you a search bar.Scolto gives you a read.

Pay for the work,not a seat.

Before you brief it.

What is Scolto?

Who is Scolto for?

How does Scolto work?

Where does the data come from?

How is hallucination handled?

What does it cost?

How is this different from a social-listening dashboard?

What about privacy?

Hire Scolto.

The first AI agent
on social.

You don't need another dashboard.
You need a researcher.

It sees every brand
that walked into the shot.

Same intelligence.
Every format your team reads in.

It works in your inbox
and on your phone.

Most tools give you a search bar.
Scolto gives you a read.

Pay for the work,
not a seat.