Social intelligence, run by AI analysts

Social intelligence is the work of turning public social evidence into decisions: what your competitors post and pay to advertise, what consumers say in the comments, and what the market says about your brand. Scolto does that work with AI analysts that collect the evidence, surface the insights and build the reports, so the monitoring comes off your plate and your team can focus on the decisions.

Social intelligence vs social listening

Social listening is a monitoring job: pick keywords, count the mentions, chart the sentiment. Social intelligence is an analysis job: start from a question - who is winning consideration, why did the launch stall, what are a rival's customers angry about - and answer it from the evidence. Listening tools stop at the feed and leave the answer to you. Scolto puts the analyst inside the product, so the output is the answer, with every claim linked to the posts behind it.

The three things it reads

• What competitors say - their social pages, the formats and claims they publish, and the ads they keep paying for in the Meta Ad Library. See social media competitor analysis and competitor ad tracking.
• What consumers say - the comment threads under posts and the discussion in communities like Reddit, where people compare, complain and say what they chose. See social media research.
• What is said about your brand - your share of the conversation, the themes around it, and how you compare in the reviews of your app and your rivals' apps. See app review analysis.

Three timings

• Ongoing - weekly and monthly reports on your category, plus an alert when something breaks pattern, delivered to Slack, WhatsApp, email or the app. This is competitive intelligence as a standing function, and trend detection for what is starting to move.
• Campaigns - a baseline before launch, a daily read during the flight, a wrap brief after. See social media campaign tracking.
• Research - a one-off question before a decision: a new feature, a new market, or a new competitor about to enter yours. The analyst builds the plan around the question and answers it.

Why teams call it the Similarweb for social

Similarweb gave every team a way to size up a competitor's website. Nothing did the same for social, where the competitor's real audience, claims and complaints live. That is the gap Scolto fills - see the Similarweb for social media for the side by side comparison.

Sources

• Social posts and comment threads - Instagram, TikTok, Reddit, X (Twitter), Facebook, YouTube and LinkedIn.
• Paid creative - the Meta Ad Library, covering Facebook and Instagram ads.
• App reviews - Google Play and the App Store.

Scolto does not monitor websites or web traffic. Everything it analyzes is public content.

What is social intelligence?

Social intelligence is the analysis of public social evidence - competitor posts and ads, consumer comments, app reviews - to answer business questions: who is winning, why, and what to do about it. It goes past monitoring, which only collects and counts mentions.

Is social intelligence the same as social listening?

No. Social listening collects mentions of keywords and charts them. Social intelligence starts from a question and answers it from the evidence, across competitors, ads and reviews as well as mentions. Scolto does the listening as a step and delivers the intelligence as a written brief.

What sources does Scolto use?

Posts and comment threads on Instagram, TikTok, Reddit, X (Twitter), Facebook, YouTube and LinkedIn; competitor creative in the Meta Ad Library; and reviews on Google Play and the App Store. It does not cover websites.

Who is a social intelligence platform for?

Brand, marketing, insights and competitive-intelligence teams, and the agencies that serve them - anyone who has to explain what just happened in their category and does not have an analyst free to read the evidence.

How much does Scolto cost?

Plans start at $49/month (Solo) and $149/month (Studio), self-serve with no annual contract. Larger teams can get a quoted Scale plan.