Social media competitor analysis, run by an AI analyst

Most competitor-analysis tools hand you a dashboard and leave the analysis to you. Scolto assigns a senior AI analyst to your category: it watches what competing brands publish, how audiences actually react in the comments, and where the conversation is shifting — and reports back with conclusions you can act on.

What the analyst tracks

• Share of voice — how much of the category conversation each brand owns, across X, Instagram, TikTok and Facebook, over any time window.
• Content strategy — what formats, topics and hooks each competitor is publishing, and which of them actually earn engagement.
• Audience reaction — the comment layer under competitor posts, where real verdicts live. Praise, complaints, purchase intent, churn signals.
• Campaign moves — launches, promotions and messaging shifts, flagged as they happen rather than in next quarter's report.
• Sentiment and themes — how each brand is talked about, broken down by the themes you care about, not a generic positive/negative score.

Benchmarking that goes past vanity metrics

Follower counts and post frequency say little about who is winning. Scolto's analysts measure the conversation itself: who is being recommended when buyers ask for advice, which complaints keep resurfacing under a competitor's launches, and which messages are landing with the audience you both want. Because the analyst reads comments — not just posts — it catches the gap between what a brand claims and what its customers say back.

From monitoring to a finished brief

You brief Scolto like you would brief a person: name the competitors, the market and the questions you want answered. The analyst builds its own monitoring plan, collects and enriches the data continuously, and delivers briefs on the schedule you set — weekly competitive reviews, launch-day rapid reactions, or an alert the moment something unusual happens. Every claim links back to the underlying posts.

Which platforms does Scolto cover for competitor analysis?

X (Twitter), Instagram, TikTok, Facebook, app-store reviews and the Meta Ad Library, including the comment threads under posts — where most competitive signal actually lives.

How is this different from a social listening dashboard?

A dashboard shows you charts and leaves the interpretation to you. Scolto deploys an AI analyst that does the interpretation: it reads the data, tests hypotheses, and delivers written briefs with evidence linked to the source posts.

Can I track share of voice against specific competitors?

Yes. You name the brands and the category terms; the analyst measures each brand’s share of the conversation over time and explains what is driving the shifts.

How fast can I start?

Self-serve, in minutes. Describe what you want to track in plain language and the analyst proposes a monitoring plan you can edit before it starts.