An AI agent that monitors your competitors on social media
Scolto is an AI agent that monitors your competitors on social media, in their ads and in their app reviews, and delivers a weekly report to Slack, WhatsApp or email. Brief it in one line; it watches continuously, tests what changed, and takes the monitoring off your plate so you can focus on the actual work.
What the agent does every week
- Collects - every post your competitors publish, the comments under them, the ads they run in the Meta Ad Library and the reviews on their apps.
- Compares - this week against last: share of voice, reaction, the themes in the comments, which ads started and which stopped.
- Tests what changed - a spike is checked before it reaches you: who drove it, whether it spread, whether the audience bought it.
- Reports - a weekly report with the verdict first and the evidence linked, plus an alert the day something breaks pattern.
A sample weekly report
This is the shape of what lands in your channel on Monday morning. The brands and numbers below are fictional, for illustration.
Competitor watch, week of 15 September: plant-based milk
The verdict: Meadowline is winning attention on TikTok with a creator series, but its audience is pushing back on price. That is an opening for a quality-for-the-money message this month.
- What moved - Meadowline's share of voice rose from 18% to 27%, almost all of it on TikTok. Top comment themes: taste (positive), price (negative).
- Ads - Oatwise started 6 new Meta ads leading with "barista-grade foam". Its two creatives running since July still lead with price, so price is what converts for them.
- Reviews - complaints about delivery tracking in Meadowline's app reviews doubled after its latest release.
- What to do - counter on quality for the money in paid; the delivery complaints are a gap your own messaging can take.
Every point links to the posts, ads and reviews behind it.
What it watches
Competitors' posts and comment threads on Instagram, TikTok, Reddit, X (Twitter), Facebook, YouTube and LinkedIn; their creative in the Meta Ad Library; and their reviews on Google Play and the App Store. It does not monitor websites. For the full comparison with web tools, see the Similarweb for social media.
Set it up in three steps
- Brief it in one line - "Watch our 3 main competitors and flag anything new."
- Review the plan - the agent proposes which brands, platforms and analysis dimensions to watch; you edit it before anything runs.
- Pick the channel and the cadence - Slack, WhatsApp, email or the app; weekly, daily or monthly, with alerts in between.
An agent, not an alert feed
Keyword alerts and listening tools send you every mention and leave the reading to you. The agent does the reading: it groups the noise into a handful of findings, checks each one, and tells you what it means for you. When you want more, you reply in plain language - "go deeper on the Reddit thread" - and it does. For the standing version of this across your whole market, see competitive intelligence; for a single launch, social media campaign tracking.
Frequently asked questions
What is an AI competitor monitoring agent?
Software that watches your competitors for you and reports what changed. Scolto watches their social posts and comment threads, their Meta ads and their app reviews, tests what is significant, and delivers insights and a weekly report.
Is there an AI agent that monitors competitors on social media and sends weekly reports?
Yes. Scolto does exactly that: brief it in one line and it monitors competitors across Instagram, TikTok, Reddit, X, Facebook, YouTube and LinkedIn, plus their ads and app reviews, and delivers a weekly report to Slack, WhatsApp or email.
How often does it report?
On the cadence you set - weekly is the most common, daily during a launch, monthly for a category review - with alerts in between when something breaks pattern.
Where do the reports arrive?
Slack, WhatsApp, email or the Scolto app, and any report can be shared by link. You can reply in plain language to ask follow-up questions.
How many competitors can it watch?
As many as your plan’s volume covers. Most teams start with three to five named competitors plus the category terms around them.
How much does it cost?
From $49/month (Solo) and $149/month (Studio), self-serve. Scale is quoted.