AI visibility tracking: what ChatGPT and Google's AI say about you
Your buyers now ask ChatGPT, Gemini and Google's AI which product to choose, and the answer names a few brands and skips the rest. Scolto asks those AI platforms the questions your buyers ask, again and again, and measures how often you and your competitors are named, who comes first, and which sources the answers are built from. Then an AI analyst reads it next to what people say on social, so you know why the answers look the way they do and what to change.
What it measures
- Mention rate - the share of answers that name your brand, per question and per platform.
- Who comes first - the order brands are named in, because the first name in an answer gets the click.
- AI share of voice - your share of the answers against each competitor, on the questions that matter in your category.
- Cited sources - the pages, threads and videos each answer cites, so you can see which sources decide what the AI says.
- How you are described - the same analysis fields you use on social posts (price, quality, trust, whatever matters in your market), applied to every answer.
Why one answer tells you nothing
Ask an AI the same question twice and you get a different list. Testing it ourselves, the same question asked five times returned brand lists that overlapped by a third or less, and the platforms disagreed with each other even more. So a screenshot of one ChatGPT answer is an anecdote. Scolto asks each question several times on every run and reports rates, with the number of answers behind each one, so a change you see is a change in the market and not a roll of the dice.
A sample read
AI visibility, last 30 days: project management software
- The verdict - Taskline is named in 64% of answers to "best project management tool for small teams", you in 21%. On Google AI Mode it comes first in most of them.
- Why - the answers that name Taskline lean on two comparison articles and a busy Reddit thread where users recommend it for its free plan. Neither article mentions you.
- The gap - in the same month, the Reddit discussion about your product was mostly positive, but none of it is in the threads the AI cites.
- What to do - get into the two comparison articles, and answer the "free plan" question directly on your pricing page, which no answer currently cites.
AI answers read next to the conversation they come from
AI platforms build their answers from what people publish: Reddit threads, YouTube reviews, news articles and comparison pages. Most AI visibility tools only show you the answer. Scolto already reads the social conversation, the news, your competitors' ads and their app reviews, so the analyst can connect the two: what the AI says, what people say, and where they differ. That is the difference between a visibility score and a reason - and the reason is what tells you where to act.
It also means one agent covers the whole picture. The same analyst that tracks your competitors on social, their ads and their app reviews tracks how AI talks about them, and reports it in one brief instead of five tools.
Which questions to track
The questions that matter are the ones buyers ask before they know your name: "best CRM for a small agency", "cheapest alternative to a well-known brand", "which running shoe is best for flat feet". Questions with your brand in them always name you and only flatter the score, so filter them out of the visibility numbers. You choose the question list, and you can ask the analyst to draft one for your category to start from.
Platforms
ChatGPT, Gemini, Google AI Mode and Google AI Overviews, asked as a logged-out user in the country and language you choose, on the schedule you set. Answers from a signed-in user with a long history can differ, and we say so wherever a number is shown.
AI visibility vs SEO rank tracking
Rank tracking tells you where your page sits in a list of links. AI visibility tells you whether you are named at all in an answer that has no list, and who is named instead. The two move separately: brands that rank well can be missing from AI answers, and the sources AI cites are often not the pages that rank first. If search is a channel for you, you need both. For how the wider tool market compares, see social listening and competitor analysis tools compared.
Frequently asked questions
What is AI visibility?
How often, and how favourably, AI assistants like ChatGPT, Gemini and Google AI Mode name your brand when people ask them about your category. It is measured as the share of answers that mention you, your position in them, and the sources they cite.
How do I check if ChatGPT recommends my brand?
Ask it the questions your buyers ask, several times each, and count how often you are named - one answer is not enough, because answers change from run to run. Scolto does this on a schedule across ChatGPT, Gemini, Google AI Mode and AI Overviews, and tracks your competitors on the same questions.
Is AI visibility tracking the same as GEO?
GEO (generative engine optimization) is the work of improving how AI answers present you. AI visibility tracking is the measurement that tells you whether that work is paying off and where to aim it, including which sources the answers cite.
Can I see which sources AI answers cite?
Yes. Every answer is stored with the pages, threads and videos it cites, so you can see which domains shape the answers in your category and whether your competitors are in them and you are not.
How is Scolto different from other AI visibility tools?
Most AI visibility tools track prompts and report a score. Scolto reads AI answers next to the social conversation, news, ads and app reviews it already tracks for you and your competitors, and an AI analyst explains what drives the answers and what to do, instead of leaving a dashboard to interpret.
Which AI platforms does Scolto track?
ChatGPT, Gemini, Google AI Mode and Google AI Overviews, in the country and language you choose.
How much does it cost?
AI visibility is part of every plan: from $49/month (Solo) and $149/month (Studio), self-serve, no annual contract.