Competitive intelligence from the open social web

Your competitors announce their strategy in public every day — in what they post, what they stop posting, what their customers complain about, and what the market says when they launch. Scolto turns that open signal into a continuous competitive-intelligence function, staffed by AI analysts instead of a research team you would have to hire.

Intelligence, not mention counts

Traditional competitor monitoring counts mentions and charts sentiment. Competitive intelligence asks harder questions: Which competitor is winning consideration among the buyers you both target? What structural weakness keeps showing up in their customers' complaints? Which market segment are they quietly abandoning? Scolto's analysts are built to answer questions like these — they collect the raw conversation, enrich it with the dimensions you define, and reason over it before they report.

What a competitive-intelligence agent does

• Launch and campaign detection — new products, offers and messaging shifts surfaced as they appear.
• Weakness mapping — recurring complaints and unmet needs in competitors' audiences, ranked by frequency and intensity.
• Positioning tracking — how each player's story evolves, and how the market responds to it.
• Ad intelligence — what competitors run in the Meta Ad Library, including spend and reach estimates.
• Watchdog alerts — a proactive nudge when something breaks pattern, so you hear about it before the trade press does.

Built for teams without an intelligence department

Enterprise CI platforms assume a dedicated analyst team on the receiving end and price accordingly. Scolto assumes the opposite: the analyst is inside the product. You state your questions in plain language, review the monitoring plan it proposes, and receive briefs on your schedule — with every conclusion linked to the posts that support it, so you can verify anything before you act on it.

What sources feed the competitive intelligence?

Public social conversation across X, Instagram, TikTok and Facebook, comment threads, app-store reviews, and the Meta Ad Library. Everything analyzed is public content.

Do I need an analyst on my team to use it?

No — the analyst is the product. You ask questions in plain language and receive written briefs. Teams with in-house analysts use Scolto to do the collection and first-pass analysis they used to do by hand.

How current is the intelligence?

Monitoring runs continuously on cadences you control, and watchdog alerts fire when something unusual happens — you are not waiting for a monthly report.