Competitive intelligence from the open social web

Your competitors announce their strategy in public every day - in what they post, what they stop posting, what their customers complain about, and what the market says when they launch. Scolto turns that open signal into a continuous competitive-intelligence function, staffed by AI analysts instead of a research team you would have to hire.

Intelligence, not mention counts

Traditional competitor monitoring counts mentions and charts sentiment. Competitive intelligence asks harder questions: Which competitor is winning consideration among the buyers you both target? What structural weakness keeps showing up in their customers' complaints? Which market segment are they quietly abandoning? Scolto's analysts are built to answer questions like these - they collect the raw conversation, enrich it with the dimensions you define, and reason over it before they report.

What a competitive-intelligence agent does

• Launch and campaign detection - new products, offers and messaging shifts surfaced as they appear.
• Weakness mapping - recurring complaints and unmet needs in competitors' audiences, ranked by frequency and intensity.
• Positioning tracking - how each player's story evolves, and how the market responds to it.
• Ad intelligence - every creative a competitor is running on Meta and Google, how long it has run, and the claims it leads with. See competitor ad tracking.
• AI answer tracking - which competitor ChatGPT, Gemini and Google's AI recommend when buyers ask about your category, and which sources they lean on. See AI visibility tracking.
• Watchdog alerts - a proactive nudge when something breaks pattern, so you hear about it before the trade press does.

Built for teams without an intelligence department

Enterprise CI platforms assume a dedicated analyst team on the receiving end and price accordingly. Scolto assumes the opposite: the analyst is inside the product. You state your questions in plain language, review the monitoring plan it proposes, and receive briefs on your schedule - with every conclusion linked to the posts that support it, so you can verify anything before you act on it.

If you are weighing an enterprise listening suite for this job, the honest comparison is on our Brandwatch alternative page: what an enterprise suite earns its price for, and where an analyst in the product is the better fit.

The Similarweb for social media

Similarweb built competitive intelligence for the web: how big a competitor's site is, where its traffic comes from. Scolto does that job for social - competitors' social pages, their ads and their app reviews, and what consumers say about them in the comments. Read more on the Similarweb for social media, or see how the same evidence powers social media campaign tracking.

What sources feed the competitive intelligence?

Posts and comment threads on Instagram, TikTok, Reddit, X (Twitter), Facebook, YouTube and LinkedIn; competitor creative in the Meta Ad Library and the Google Ads Transparency Center; and reviews on Google Play and the App Store. Everything analyzed is public content.

Is this competitive intelligence or competitive analysis?

Both, and the difference is cadence. Competitive analysis is a study you commission once: where each brand stands today. Competitive intelligence is the standing function that keeps it current and tells you when something changes. Scolto does the one-off study on day one and then keeps it running.

How does this relate to our BI stack?

Your BI tools report what already happened inside your business: sales, funnel, spend, churn. Scolto covers the outside half - what the market is saying, what rivals are shipping and advertising, why customers are leaving - which never lands in your warehouse because you do not own the data. Briefs are evidence-linked, so a claim can be checked against the underlying posts before it reaches a board deck.

Do I need an analyst on my team to use it?

No - the analyst is the product. You ask questions in plain language and receive written briefs. Teams with in-house analysts use Scolto to do the collection and first-pass analysis they used to do by hand.

How current is the intelligence?

Monitoring runs continuously on cadences you control, and watchdog alerts fire when something unusual happens - you are not waiting for a monthly report.