Competitor review analysis, location by location

Your competitors' customers write down, in public, exactly what they love and what they cannot stand. On Google Maps that happens for every branch, hotel, clinic and restaurant; in the app stores for every app. Scolto assigns an AI analyst to read those reviews for you and your competitors side by side, turn them into ranked themes, and tell you where you win and where you lose.

Compare your Google reviews with your competitors'

A star rating says who is ahead. It never says why. The reasons are in the text: the service, the wait, the cleanliness, the price, the staff member customers name. Point Scolto at your locations and your competitors' on Google Maps - by place link - and the analyst collects every review, including Google's per-aspect ratings where the place has them and the owner's replies, then compares the themes place against place. You see which complaint is yours alone and which the whole category shares.

Multi-location review analysis

For a chain, the useful unit is the branch. One location quietly pulling the brand down is invisible in an average and obvious in a side-by-side read. The analyst tracks each location's rating and review count over time, ranks the themes per branch, and puts each branch next to the competitor down the street - so a regional manager gets a list of what to fix where, with the reviews behind each line.

Google Maps review analysis, past the star rating

• Ranked themes - the recurring reasons behind the stars, ordered by how often and how strongly they appear.
• Your dimensions - you define what matters in plain language (check-in, food, staff, value, wait times) and every review is tagged against it.
• Trend over time - when a theme started rising, so a change on the ground can be tied to what customers noticed.
• Every language - reviews are read in the original and in translation, for locations in any market.
• Owner replies - how quickly and how well each business answers its reviews, yours and theirs.

App reviews: benchmark your app against rivals

The same method works for apps. Scolto collects Google Play and App Store reviews for your app and your competitors' in every storefront, ranks the complaints feature by feature and app against app, and lines up spikes with the release that caused them. See app review analysis for the full method.

Reviews read next to everything else

Reviews are one venue. The same agent reads your competitors' social posts and comment threads, their ads on Meta and Google, and what AI assistants say about them. That is how you find the useful contradictions: a competitor advertising "the friendliest service in town" while its own reviews keep naming rude staff is an opening you can use this week.

How do I analyze my competitors' Google reviews?

Add each competitor location to Scolto by its Google Maps link. The analyst collects the reviews, tags them against the dimensions you care about, and compares the themes with your own locations, with the reviews linked behind every finding.

Can I compare many locations at once?

Yes. Add as many places as you need - your branches and the competitors near each one - and the analyst reports location by location and across the whole set.

Which review sources does it cover?

Google Maps for any business location, and Google Play and the App Store for apps, in every language and storefront.

How far back do the reviews go?

The first collection reads a place's review history, and each later run adds the new reviews, so the trend line starts from the past rather than from the day you signed up.

Who is competitor review analysis for?

Multi-location businesses such as hotels, restaurants, clinics, retail chains and banks, and app teams in competitive categories like fintech and mobile games.

How much does it cost?

Scolto starts at $49/month on the Solo plan, with reviews, social posts and comments, competitor ads and AI answers in the same agent.