Know how your campaign actually landed
Impressions tell you a campaign was seen. They don't tell you what the market made of it. Scolto's AI analysts track the conversation around a campaign — the reactions, the comments, the parodies, the competitor counter-moves — and report what is working, what is backfiring, and what to adjust while the campaign is still live.
Measure the reaction, not just the reach
- Conversation volume and reach — how far the campaign traveled beyond your own channels.
- Reaction quality — what people say in the comments: enthusiasm, mockery, confusion, purchase intent.
- Message pull-through — whether the market repeats your framing or rewrites it.
- Competitor response — counter-campaigns and opportunistic moves, flagged as they appear.
- Before/after comparison — the same metrics over the pre-campaign baseline, so lift is measured, not guessed.
Live course-correction
The most valuable campaign read is the one you get on day two, not in the wrap report. Because Scolto monitors continuously, the analyst can flag a misfiring message or an unexpected audience while there is still budget to redirect. Set the cadence — daily during flight, weekly after — and the briefs arrive on schedule.
Wrap reports that write themselves
When the campaign ends, the evidence is already collected, enriched and comparable against baseline. Ask the analyst for the wrap and you get a brief with the numbers, the quotes and the verdicts — every claim linked to source posts, ready to stand behind in a room.
Frequently asked questions
Can Scolto track a competitor’s campaign, not just mine?
Yes — the same monitoring works on any public campaign. Teams often track their launch and the competitor’s response side by side.
Which platforms are covered?
X, Instagram, TikTok and Facebook, including comment threads, plus the Meta Ad Library for the paid side of a campaign.
Do I get alerts during the campaign?
Yes. Watchdog alerts fire on unusual movement — a spike, a sentiment turn, a competitor counter-move — so problems surface in hours, not in the wrap report.