The Brand24 alternative that includes the analysis

Brand24 made monitoring affordable: a mention feed, sentiment gauges and alerts, at $199–$599 a month depending on how many keywords you need. What it leaves on your desk is the actual work — reading the feed and deciding what it means. Scolto starts where the feed ends: an AI analyst that collects, reads and interprets the conversation, then writes you the brief. From $49 a month.

Mention counting vs. question answering

A monitoring tool is organized around keywords: you guess the right terms, it returns matching posts, and the interpretation is yours. Scolto is organized around questions: which competitor is winning consideration, how is our launch landing, what complaints are compounding. The analyst derives the keywords and venues from the question — and revises them as it learns — so you are not rationed to 3 keywords on an entry plan.

What Scolto adds on top of monitoring

• Structured enrichment — every collected post tagged along dimensions you define in plain language: intent, theme, stance, competitor mentioned.
• Comment threads — collected deliberately, because the discussion under posts carries the buying signal a keyword feed skims past.
• Written briefs — scheduled deliverables with conclusions and linked evidence, not a feed to triage every morning.
• Investigated alerts — the analyst checks an anomaly before it pings you, so alerts arrive pre-read.
• Lower entry price — $49/month (Solo), $149/month (Studio), versus Brand24's $199/month entry tier.

Where Brand24 is the better fit

If all you want is a raw real-time feed of brand mentions across news sites, blogs and podcasts to scan yourself, a classic monitoring tool does that with a very wide net. The trade Scolto makes is depth over breadth: fewer venues, read properly, analyzed for you.

How does Scolto pricing compare to Brand24?

Brand24 plans run $199/month (Individual, 3 keywords) to $599/month (Business), billed annually. Scolto starts at $49/month and does not ration keywords — the analyst derives and revises the monitoring plan from your questions.

Does Scolto do sentiment analysis like Brand24?

Yes, and beyond it: sentiment plus the custom dimensions you define — purchase intent, objection type, competitor mentioned — applied to posts and to the comment threads under them.

Can I migrate my Brand24 monitoring to Scolto?

There is nothing to migrate: describe the brands, competitors and questions you track and the analyst proposes an equivalent (usually broader) monitoring plan you can edit before it runs.