The Brand24 alternative that includes the analysis
Brand24 made monitoring affordable: a mention feed, sentiment gauges and alerts, from $199 a month billed annually, priced by how many keywords you track. What it leaves on your desk is the actual work - reading the feed and deciding what it means. Scolto starts where the feed ends: an AI analyst that collects, reads and interprets the conversation, then writes you the brief. From $49 a month.
Brand24 pricing
Brand24 prices by keywords and by mentions collected per month. Its published plans, as of October 2026:
| Plan | Billed annually | Billed monthly | Keywords | Mentions / month |
|---|---|---|---|---|
| Individual | $199/month | $249/month | 3 | 2,000 |
| Team | $299/month | $349/month | 7 | 10,000 |
| Pro | $399/month | $499/month | 12 | 40,000 |
| Business | $599/month | $699/month | 25 | 100,000 |
| Enterprise | From $1,499/month | Annual only | Custom | Custom |
Brand24 offers a 14-day free trial without a card. Scolto is $49/month (Solo) or $149/month (Studio), billed monthly, and it does not ration keywords: the analyst builds the monitoring plan from your questions. See Scolto pricing.
How Brand24 compares
Brand24 is usually weighed against Mention, which now sells one annual Company plan from $599 a month for PR teams, and Hootsuite, a publishing suite with listening in its enterprise tier. All three hand you a feed of mentions to read. Scolto hands you the read: what your competitors are doing, how people react, and what to do about it.
Brand24 competitors at a glance
| Tool | Best for | Pricing |
|---|---|---|
| Brand24 | Affordable mention monitoring across social, news, blogs and podcasts | From $199/month (annual), keyword-capped |
| Mention | PR and media monitoring for comms teams | From $599/month, annual contract |
| Hootsuite | Publishing and engagement, listening in the enterprise tier | Per user; enterprise quoted |
| Brandwatch | Enterprise research teams running their own queries | Not published, commonly reported from ~$800/month |
| Sprout Social | Publishing suite with a listening add-on | Per seat, listening add-on reported at $999/month |
| Scolto | Competitor and market analysis done for you, with ads and app reviews | $49 or $149/month, monthly |
The longer version, with Sprinklr, Talkwalker, Meltwater and Socialinsider, is in social listening and competitor analysis tools compared.
Mention counting vs. question answering
A monitoring tool is organized around keywords: you guess the right terms, it returns matching posts, and the interpretation is yours. Scolto is organized around questions: which competitor is winning consideration, how is our launch landing, what complaints are compounding. The analyst derives the keywords and venues from the question - and revises them as it learns - so you are not rationed to 3 keywords on an entry plan.
What Scolto adds on top of monitoring
- Structured enrichment - every collected post tagged along dimensions you define in plain language: intent, theme, stance, competitor mentioned.
- Comment threads - collected deliberately, because the discussion under posts carries the buying signal a keyword feed skims past.
- Written briefs - scheduled deliverables with conclusions and linked evidence, not a feed to triage every morning.
- Investigated alerts - the analyst checks an anomaly before it pings you, so alerts arrive pre-read.
- Ads and app reviews - competitors' Meta and Google ads and their Google Play and App Store reviews, read in the same agent as the social conversation.
- Lower entry price - $49/month (Solo), $149/month (Studio), versus Brand24's $199/month entry tier billed annually.
Where Brand24 is the better fit
If all you want is a raw real-time feed of brand mentions to scan yourself, a classic monitoring tool does that. Scolto is built for depth: every post and comment thread read properly and analyzed for you.
Outgrowing a mention feed usually means pricing an enterprise suite next. Before you book that demo, read our Brandwatch alternative page for what the enterprise tier adds and what it still leaves you to do by hand.
Frequently asked questions
How much does Brand24 cost?
Brand24 plans run from $199/month (Individual, 3 keywords) to $599/month (Business, 25 keywords) billed annually, or $249 to $699/month billed monthly. Enterprise starts at $1,499/month. Prices as published in October 2026.
How does Scolto pricing compare to Brand24?
Scolto starts at $49/month (Solo) and $149/month (Studio), billed monthly, against Brand24's $199/month entry plan billed annually. Scolto does not ration keywords - the analyst derives and revises the monitoring plan from your questions.
What are the best Brand24 competitors?
Mention for PR and media monitoring, Hootsuite and Sprout Social if you also need publishing, Brandwatch and Talkwalker for enterprise research teams, and Scolto if you want the analysis written for you across social posts, comments, ads and app reviews.
Does Scolto do sentiment analysis like Brand24?
Yes, and beyond it: sentiment plus the custom dimensions you define - purchase intent, objection type, competitor mentioned - applied to posts and to the comment threads under them.
Can I migrate my Brand24 monitoring to Scolto?
There is nothing to migrate: describe the brands, competitors and questions you track and the analyst proposes an equivalent (usually broader) monitoring plan you can edit before it runs.